Marketing in today’s world is more competitive than ever, and it’s no secret that many businesses feel overwhelmed trying to stand out and attract customers effectively. If you’ve ever wondered how to get more orders without increasing your marketing budget, you’re not alone. That’s where order tracking data comes in—a tool that can make your efforts more precise and impactful.
In our recent webinar, Kyle Wisehart, a senior digital marketing specialist at Nex-Tech, shared strategies to help businesses like yours succeed in a crowded market. With over a decade of experience in digital marketing and web development, Kyle provided actionable insights designed to reduce frustration, streamline processes, and achieve measurable results.
It’s tough to make the right marketing decisions when your data feels incomplete or inaccurate. Kyle emphasized that one of the first steps to smarter marketing is collecting the right kind of data—detailed, address-level data instead of broad, city-level insights.
Why does this matter? Because every customer interaction is a chance to learn and serve better. Address validation gives you a clearer picture of your audience, so you can confidently decide where to focus your efforts. It’s about taking the guesswork out of marketing and creating campaigns that truly resonate with your customers.
Have you ever felt uncertain about where to expand your services? You’re not alone in this challenge. Kyle showed how mapping out address searches can reveal hidden patterns—clusters of interest that might otherwise go unnoticed.
Imagine having a roadmap that shows exactly where your next opportunity lies. That’s what strategic data analysis can do for your business. It allows you to channel your time, energy, and budget into areas with the highest potential, reducing wasted effort and boosting confidence in your decisions.
It can be disheartening to pour resources into marketing campaigns without knowing whether they’re working. That’s why Kyle stressed the importance of tracking key metrics like lead-to-order rates and address search-to-order rates.
For example, Nex-Tech’s lead-to-order rate is 63%, and its address search-to-order rate is 44%. These numbers offer a sense of progress and highlight areas for improvement. When you track these metrics, you gain the clarity needed to fine-tune your efforts and celebrate your wins along the way.
Effective marketing is about more than just reaching people; it’s about building relationships. Kyle shared some practical strategies to help businesses connect with their audience. Meeting customers where they are—whether that’s on TV, the radio, online, or in print—creates a sense of familiarity and trust. Hosting events, offering incentives like yard signs, or sponsoring local initiatives helps you become a meaningful part of your community, not just another business. Adding a local touch by using town-specific photos and keywords like “home internet” instead of “residential internet” makes your message feel more relatable and relevant.
We understand the pressure of balancing budgets while growing your business. Kyle shared strategies like running town-specific Google ads, using direct mail for targeted outreach, and mapping leads for door-to-door marketing. These approaches can lower your cost per acquisition while ensuring your marketing dollars work harder and smarter for you. Kyle’s insights are a reminder that success is within reach when you have the right data, clear metrics, and a strategy tailored to your goals.
If you’re looking for more guidance, please reach out to your account lead and they can help find the best marketing strategy for you.
