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The Importance of Community Engagement for Broadband Leaders

March 24, 2025

I had the honor of moderating a panel at the NTCA RTime event in San Antonio, where I interviewed Kristi Westbrock, CEO of Consolidated Telecommunications Company (CTC), and Brad Rieger, Board Chair of Midwest Energy Cooperative. Our discussion emphasized the vital role that leadership, both at the board and executive levels, plays in building strong community success. The panel’s dialogue showcased the transformative impact of community engagement, illustrating how effective leadership can drive positive local change and strengthen community bonds.

Before my current role, I served as the executive director for several state chambers of commerce. During that time, I observed firsthand how the leadership of broadband companies can drive positive change and contribute to the success and sustainability of their communities. Leaders at both the board and executive levels have a unique opportunity to influence and foster positive change within their communities. Their active participation in community activities, events, and initiatives can lead to stronger relationships, increased trust, and a deeper understanding of the needs and aspirations of the people they serve.

Through my engagement with Nex-Tech, I have seen how this industry has made significant investments in communities. Nex-Tech’s commitment to providing high-speed internet has had a profound impact on local economic development. It has enabled businesses to expand, created job opportunities, and supported the growth of local economies. In rural areas, where access to reliable internet can be a game-changer, Nex-Tech’s efforts have helped communities not only survive but also thrive.

One of the most exciting aspects of this development is its appeal to younger generations. With the rise of remote work and work-from-home opportunities, high-speed broadband has become essential. Younger professionals are increasingly seeking flexible job options that allow them to balance work and personal life. Nex-Tech’s broadband services have made it possible for them to pursue careers from the comfort of their homes, contributing to the retention of talent in rural areas and preventing the brain drain that often plagues these communities.

In conclusion, the engagement of broadband providers and their leadership in community activities is crucial for the success and prosperity of the communities they serve. I am proud to be a part of Nex-Tech, and the contributions they make to the overall growth and well-being of our region.

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