ONE SIZE DOESN’T FIT ALL.
Adapting marketing efforts based on your audience is essential for meaningful engagement and success. In today’s dynamic landscape, a one-size-fits-all approach is no longer effective. By being adaptable, businesses can create campaigns that resonate on a personal level, fostering stronger connections with their target audience.
Our
Challenge
High Stream Fiber sought an economical and precise method to target a specific fiber build area through digital marketing. In the current landscape of strategic fiber builds, leveraging popular digital platforms like Facebook and Google can be challenging. Often, ads placed on these platforms reach audiences beyond the intended target area, leading to inefficient ad spending and diminished returns.
Our
Challenge
Our
Solution
Nex-Tech collaborated with High Stream Fiber to develop a digital approach to support their boots-on-the-ground efforts utilizing targeted display ads, and a custom landing page. This approach allowed High Stream Fiber to connect with their target audience more effectively, ensured consistent communication and increased brand visibility, making it easier for residents to connect the dots between High Stream Fiber services and their needs.
The boots-on-the-ground efforts involved door-to-door visits, community events, and information sessions. Simultaneously, the digital advertising strategy included a geofence campaign allowing for precise, addressable targeting by creating virtual boundaries around the targeted housing development. Visually engaging digital ads were served to residents, featuring compelling calls to action driving traffic to the campaign landing page, resulting in a streamlined signup process.
%
increased penetration rate in the community
The results were compelling: as penetration rose from 10% to 45%. HighStream Fiber not only expanded their customer base but also strengthened their presence in the community. This growth underscored the importance of adapting your marketing strategy based on your target audience. Combining personal engagement with innovative digital tactics, ultimately positioned High Stream Fiber as the go-to provider for fiber Internet services in the area.
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